Facebook acknowledges flaws in its policy against misleading election ads
Facebook admitted on Monday having difficulty remove ads with misleading content about the United States elections, after a press article showed that some removed advertisements had been re-broadcast on the platform.
The social media giant claimed to have taken new measures after verifying failures that allowed militants to re-post ads that were banned for not meeting the data verification criteria.
The Wall Street Journal revealed that certain messages of support for President Donald Trump that contained false information about his Democratic rival, Joe Biden, had managed to be shared by a conservative group, the American Principles Project, despite the fact that they had already been blocked previously.
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These ads falsely claim that Biden supports the far-left Antifa movement and is in favor of transgender surgery on children.
Facebook again suppressed the posts following the WSJ report.
When a verifier puts a review on an ad, we tag and downgrade it by removing the status of advertising, and that applies to all evaluations, “a Facebook spokesperson told AFP.
We are verifying those ads and acting against those that violate our rules, while we try to improve our detection system for ads similar to those already evaluated, “he added.
Last week, Facebook has already faced problems in the implementation of a measure to ban political adssa few days before the elections this Tuesday.
During the campaign, both Republicans and Democrats have accused the tech giant of hurting them.
We investigate ads that have been suspended in error, and questions from advertisers who are having trouble adjusting their campaigns. We are working to quickly find solutions to these problems, “tweeted Rob Leathern, an ad products manager at Facebook.
Closely followed by his handling of political disinformation on his platform, Facebook stepped up efforts ahead of November 3 scrutiny, ensuring that it will redouble efforts to avoid any damage to the electoral process.
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