CUPRA presents the Formentor launch campaign starring actress Nathalie Emmanuel and with the collaboration of rapper Loyle Carner. The spot was filmed at Cape Formentor on the island of Mallorca, the iconic place that inspired and gave its name to the first model developed exclusively for the brand, as well as in different locations in Barcelona.
Under the name ‘Drive, Live, Feel Another Way with the new CUPRA Formentor’, the launch campaign of the model reflects on those emotions that make us feel alive. Through a visual metaphor, the actress of ‘Game of Thrones’ and ‘The Fast and the Furious’ Nathalie Emmanuel throws herself into the void, on an introspective journey from the stratosphere to Cape Formentor, where she meets the new model of CUPRA.
The fall takes the protagonist back to her childhood to remind her that there is something inside her that pushes her to live intensely, in a parallel with the adrenaline and emotion that she feels when driving the Formentor. The song was composed exclusively for the campaign by British rapper Loyle Carner.
A model with 100% CUPRA DNA
The CUPRA Formentor is the first vehicle developed specifically for the brand. The new model will hit European dealerships in the coming weeks in its 310HP version and will feature a wide range of up to seven engines, including plug-in hybrid variants, starting next year.
CUPRA Formentor marks the entry of the brand into the CUV segment, which is expected to double its market share in Europe in the next five years. The new CUPRA Formentor will arrive in Mexico in 2021.
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